LFT FLD / JD Sports
Headed up recently by Paul Ruffles of Size? and graphics by renowned illustrator Mark Fergus, the brand approached M±P to create a online world that would communicate the spirit and ethos of the newly formed brand. Our mission was to create a place that LFT FLD could look and call their own.
We worked with Peach Fuzz to create a digital environment for the lifestyle brand. We developed, designed and built the digital platform for the newly formed street wear brand to showcase and promote the brand.
Results
The platform became a major reference point for consumers to understand and buy into the philosophy of the brand. We worked with the LFT FLD team to develop the brand language and campaigns that would be used across the site and other materials that help elevate the brand.