Opening new markets to European brands.
Kotoko Furwasa is a luxury retailer and fashion writer for Vogue.jp based in Tokyo. We worked with her team to develop the online store as an extension to the brand.
Mise meaning 'The Store' sought to be the primary destination for curated luxury goods.
We developed the brand and digital strategy, designed and developed the online retail and buying experience for the brand.
Results
Mise Kotoko has grown to become the only retailer on or offline in Japan, to exclusively sell their selected range of luxury brands to consumers. And it’s that USP that has allowed them to take the marketshare.