Building blocks of a lifestyle brand
Defining the world of a new lifestyle brand, from campaigns and advertising to a digital buying experience.
Tasked with creating a visual and digital world for TitleA the womenswear brand headed up by former model Agness Deyn, our approach was to put campaign and aspirational imagery at the heart of the brand. We deployed a ‘shop the look’ strategy throughout the digital experience.
A visually heavy platform to showcase the brand through campaigns, lookbooks and social media then filtering customers to the shop areas of the site.
The aesthetic and feeling of the website, which is based heavily on the full bleed campaign imagery, would adapt from season to season. Creating an evolving canvas for the brand to develop and present it’s identity and personality.